The impressive part of that, to me, is that McNeese did that with only 5 home football games.
It's 100% campus culture. Revenue be damned (though they'd still make revenue off them with apparel and concession sales), get students into the building creating a home field/court advantage for Big Red.
Those of us who are early-Millennials and Gen-X remember what the Montagne was like in the late-80s and early-90s.
Make it fun and exciting to be at games for students and the community.