The attendance numbers don't seem to currently necessitate expansion.
The updated locker rooms = a great step, but I don't think adding seating even to get to a full 20K is needed until the Golden Triangle community starts to show up.
Now, if they start scheduling home games against schools that travel well, that's a different story. Doing the math, if we add 4K to the East Side, at $50/seat, that'd be an extra $200K/game in revenue that has to be shared with the visitor, depending on the contract... so it's not necessarily a straight dollars-and-cents decision.
Whether it's getting a H&H (or even 2-for-1) against a G5 school or a SWAC school that travels, there just isn't the demand to spend what would probably be over $20M to upgrade the East Side of PUS.
Spending money just to "upgrade" is what gets you what Sam Houston is dealing with this year- $70M to not add any additional seating (at least the last time I checked, the price had increased to that... and the seating capacity wasn't being expanded). All for the low, low price of:
- articles ridiculing the turnout
- games 90 minutes from campus
- being the #2 team on the ESPN Bottom 10 for weeks
O'Malley is working on the student/fan experience with the on-field success being the most important part of it. Here's to hoping the improvements continue.
Now, Rice doing it is potentially advantageous for them because they can't get schools to come to them w/o the promise the game will be sold to NRG (when was the last time UT, TAMU, OU, or LSU played in Rice Stadium? Without checking every year's schedule, I'd guess 1997, when Texas showed up).