So, thinking about the Culture Shift article, and some of my previous posts on other threads, here is where O’Malley can start the process of long term growth success in football. If the season plays out with Rossomando as it is trending now(need some luck to stay injury free or minimal), he should be talking to key donors and Rossomando about the future, and how to grow the program so everyone benefits, the university, Rossomando, and the alumni/fans! Start putting the plan together now and not wait until a more attractive offer comes Rossomando’s way and we are reactive instead of proactive! That has never worked for LU in the past.